ARGUS

Argus is a Guatemalan geospatial intelligence firm that helps businesses visualize consumption patterns and optimize location strategies through data-driven insights. Headquartered in Guatemala City, Guatemala.

Here are key aspects of the company:

• Products & Services: Identifies coverage areas using isodistances for new store locations or prospecting based on user-defined criteria.
• Products & Services: Analyzes current chain or specific trade coverage to identify growth opportunities and strategic decision-making zones.
• Products & Services: Distributes quarterly visit data according to analysis parameters ranging from country-level to commerce-versus-commerce comparisons.
• Products & Services: Calculates the probability of customers visiting alternative purchase locations based on consumer information sources.

Argus leverages millions of georeferenced observations and artificial intelligence algorithms to provide strategic industry insights for business growth decisions.