ViniPortugal

ViniPortugal is a Portuguese non-profit association that manages the "Wines of Portugal" brand to promote the distinct character and international quality of its national wines. Founded in 1996 as an interprofessional body, it unites leading trade groups, producers, cooperatives, distillers, farmers, and demarcated regions under one recognized entity.

• Industries: The organization represents the entire Portuguese wine industry, including production, cooperative wineries, distilleries, agriculture, and specific demarcated wine regions.
• Services: It provides collective management for the "Wines of Portugal" brand to ensure international recognition of quality while highlighting unique terroirs and climatic differences.
• Innovation: The association combines creative attitudes with diverse grape varieties and blends to add an artistic dimension to winemaking, emphasizing difference in character and flavor profiles.

ViniPortugal operates under a strategic plan covering the 2024/2030 period to guide its activities and marketing efforts for the next five years.