Salesedge

Salesedge is a Swedish B2B sales coaching firm founded by Dominique Egli that helps organizations increase revenue through practical training and strategic consulting. The company operates across Sweden, focusing on transforming how sales teams engage with customers using proprietary methodologies like the NEON-ord framework to deepen client understanding rather than relying on generic scripts.

• Services: Provides individual coaching for sales leaders, multi-day workshops, keynote speeches on B2B selling psychology, and customized enterprise programs combining digital modules with physical roadshows.
• Industries: Serves consulting firms, owner-led businesses, and large-scale enterprise organizations seeking to optimize their sales processes and drive measurable growth.
• Customers: Works directly with sales teams at companies such as Kvik A/S and Sejfo, delivering results that include doubled revenue and improved deal structures based on real-world scenarios.

The firm measures success strictly by financial outcomes and behavioral changes in the field rather than hours of training delivered.