PRECIS

PRECIS is a Swedish industry association dedicated to advancing the public relations sector and serving as its primary representative in Sweden. The organization acts as a central hub for professional exchange among member firms that advise clients across communication, public affairs, financial messaging, and corporate reputation management.

• Mission: Advocates for industry development by addressing priority issues such as public procurement guidelines, lobbying regulations, and ethical standards while representing the sector in public discourse.
• Events: Organizes "Spinn," Sweden's largest PR competition designed to educate business leaders and inspire innovative communication strategies among decision-makers.
• Network: Operates ICCO NextGen Sverige, a specialized network fostering networking, skill development, and industry understanding for emerging talents in PR and strategic communications.

The association ensures members adhere to international standards regarding democracy and human rights, guaranteeing professionalism and quality for clients seeking expert counsel.