G.W Greiff & Co AB

G.W Greiff & Co AB is a Swedish manufacturer that develops functional garments for an active lifestyle, serving skiers, mountain hikers, and individuals seeking durable clothing for everyday adventures like dog walks or commuting in rain. The company focuses on creating high-quality apparel that withstands tough conditions while remaining comfortable and affordable for various users.

• Products: Functional outerwear designed to keep wearers warm and dry during skiing, hiking, cycling, and family outings.
• Customers: Skiers, mountain hikers, dog walkers, commuters, and families requiring reliable clothing for diverse activities.
• History: Founded by P-A Robling after a global search for factories that could balance superior quality with accessible pricing.

The brand emphasizes core values such as competence, humility, creative dialogue, courage, and passion to drive continuous improvement in garment development.