Funnel

Funnel is a Swedish technology company that operates as an AI-native marketing intelligence platform designed to centralize, measure, and report on fragmented data across 600+ connectors for over $80 billion in annual ad spend. The software unifies sources into a governed layer while utilizing specialized agents to automate complex modeling tasks without requiring manual ETL maintenance or code writing from users.

• Innovation: Funnel serves as the first AI-native platform that automates data aggregation, measurement, and reporting through specialized agentic architecture.
• Customers: The company is trusted by 3,000 data-driven companies worldwide who rely on its solutions to turn scattered marketing information into clear, actionable insights.
• Markets: It supports diverse destinations including major data warehouses like Snowflake and BigQuery alongside BI platforms such as Tableau, Looker Studio, and Power BI.

The platform enables teams to prove true campaign impact with confidence while scaling consistent client reporting across their entire portfolio without manual effort.