Flic

Flic is a Swedish technology company that manufactures physical smart buttons and dials designed to simplify control over connected devices through intuitive push or twist interactions. Founded in 2013 by Shortcut Labs AB, the firm prioritizes accessibility and simplicity while integrating sustainable practices into its operations.

• Products: The Flic Button and Flic Twist offer Matter-compatible HomeKit integration alongside open APIs for custom creative projects.
• Industries: Solutions are deployed across smart home ecosystems as well as hospitality, healthcare, and other B2B sectors.
• Innovation: The company pioneered the world's first smart button via a successful Nordic crowdfunding campaign in 2013.

Flic continues to expand its ecosystem by ensuring technology benefits people of all abilities regardless of location or age.