Fitness UP

Fitness UP is a Portuguese fitness chain that operates numerous gyms across cities including Lisbon, Porto, and Braga, offering group classes such as Zumba, Cycling, Les Mills, and EAC System to members who can train seven days a week at any location in the network.

• Locations: The company maintains studios in over 100 sites throughout Portugal, ranging from urban centers like Almirante Reis and Bolhão to suburban areas including Almada and Viseu.
• Services: Members gain access to dynamic studio sessions with pre-choreographed workouts designed to combine intensity and fun without requiring prior booking for group classes.
• Operations: The business utilizes a contract model where annual plans require 52 weeks of continuous membership with automatic renewal, while quarterly plans do not imply long-term loyalty commitments.

The brand focuses on providing accessible fitness solutions through its extensive geographic footprint and varied class offerings tailored to different schedules and preferences.