FanView

FanView is an Italian technology company specializing in fan engagement solutions for the soccer and sports industry. The firm provides a platform that integrates data sources to visualize customer insights and enable personalized marketing strategies without requiring a CRM or Marketing Automation tool beforehand.

• Products: An API-centric integration and visualization platform featuring customizable dashboards, dynamic segmentation tools, and modules for revenue overview and fan lifecycle tracking.
• Services: Custom subscription packages including basic and advanced marketing automation services designed to help associations engage fans through hyper-personalized messages across preferred channels.
• Industries: The soccer sector and broader sports industry, serving organizations that need to manage diverse data sources like ticketing, social media, and POS systems for effective fan management.

The solution allows businesses to allocate tags to fan clusters based on spending power and demographics to drive customer lifetime value through targeted communication campaigns.