Empreender 45-60

Empreender 45-60 is a Portuguese initiative designed to empower seniors by leveraging their capabilities as entrepreneurs, freelancers, or mentors within the business sphere. The project fosters intergenerational collaboration involving students and younger professionals to challenge age-related stigmas while promoting active aging and economic wealth generation through senior reintegration into the workforce.

• Industries: Senior entrepreneurship, freelance services, and mentorship programs
• Customers: Older adults seeking professional roles and young stakeholders including students and future entrepreneurs
• Markets: The broader Portuguese society and business ecosystem aiming to alter perceptions of aging generations
• Operations: Facilitating stakeholder engagement between senior experts and younger decision-makers to drive economic inclusion

This initiative contributes significantly to a healthy, active aging process by maintaining or reintegrating older individuals into the national economy.