ElektronikBranschen

ElektronikBranschen is a Swedish trade association dedicated to advancing the electronics sector through member engagement and educational initiatives regarding recycling and reuse. The organization annually awards "Årets Pryl" to highlight innovation, sustainability, and key trends within home electronics while providing resources for finding resellers and collection stations.

• Services: Operates Cirkuleramera.nu to facilitate information on product reuse, locate resellers accepting functional items, and identify recycling stations for obsolete electronics.
• Industries: Focuses specifically on the electronics industry with a specialized emphasis on home electronics trends and circular economy practices.
• Innovation: Recognizes outstanding achievements through an annual award ceremony that celebrates technological development and market needs via an experienced jury.

The group actively promotes sustainable consumption habits by connecting consumers with proper disposal channels for outdated devices.