Dogger AB

Dogger AB is a Swedish company specializing in sport fishing equipment and outdoor supplies, having evolved from its 1932 origins as a tennis racket stringing business into a leading online retailer with a central warehouse in Falkenberg.

• History: Founded by Nils Wennerström in 1932 on Lidingö, the firm transitioned from sports strings to fishing line before shifting focus entirely to sport fishing retail and moving operations to Norrtälje in the 1960s.
• Locations: The company operates a central warehouse in Falkenberg and serves customers nationwide through its web-based store launched in 2010, while also supplying electricians globally with nylon springs.
• Operations: Acquired by the HYMA group in 2021, Dogger leverages modern IT infrastructure to deliver efficient service, maintaining a strong reputation for speed and competitive pricing within the Swedish market.

The firm continues its legacy of innovation by adapting traditional craftsmanship into modern e-commerce solutions that prioritize customer satisfaction across various fishing sectors.