Manufacturer · Netherlands
Corso Sint Jansklooster
imported
About
Corso Sint Jansklooster is a Dutch cultural organization based in Sint Jansklooster that organizes the world's largest illuminated flower parade. Founded as a tradition honoring Queen Wilhelmina, this volunteer-run event unites the entire village to construct massive dahlia giants and celebrate their community annually.
- Industries: Cultural heritage, public events, and international floral parades
- Operations: Volunteers build house-high dahlia giants using steel frames, wood, papier-mâché, and millions of real dahlias over a month-long period
- Markets: International audiences including participants from the US Rose Parade in Pasadena and Portland, as well as Spanish Lareda
- History: Evolved from peasant wagons celebrating Queen Wilhelmina's birthday into an image-defining event for Overijssel province
The organization secured recognition as a UNESCO cultural intangible heritage site and was voted the best public event in the Netherlands in 2023.