Caracter

Caracter is a Dutch project organization founded in 2001 that develops and stimulates responsible growth within retailer-supplier collaborations. Headquartered in the Netherlands with international operations including China, the firm specializes in trade marketing, category management, and shopper activation to optimize sales per square meter across online and offline channels.

• Services: Provides end-to-end project organization encompassing data analysis, strategy development, concept creation, implementation, inspiration, and realization for clients.
• Industries: Focuses on the fresh supply chain including AGF, meat products, flowers, and bakery sectors alongside general retail categories.
• Customers: Serves retailers, suppliers, and entire chains by connecting professionals in design thinking, data analysis, and creative development to drive sustainable revenue growth.

The company operates through specialized divisions like Caracter Fresh for perishables and Character Creations for international co-creation projects while maintaining an academy for professional knowledge sharing.