BIPforMaaS

BIPforMaaS is an Italian strategic initiative by Regione Piemonte that develops a regional Mobility as a Service ecosystem centered in Turin and across Piedmont. It coordinates public governance to integrate diverse transport options into a unified digital platform for sustainable urban mobility.

• Services: The project delivers a single smartphone application enabling personalized travel planning, payment, and access to multiple transport modes via the BIP electronic ticketing system.
• Industries: Operations focus on regional public transportation networks including city buses, extra-regional coaches, commuter trains, metro lines, and bike-sharing schemes within Turin and Piedmont.
• Innovation: It establishes the first publicly governed MaaS framework in Italy to define market rules and foster collaboration among all stakeholders for future digital mobility transformation.

This initiative aims to provide a comprehensive alternative to private car ownership through seamless regional integration.