Billy The Group

Billy The Group is a Portuguese creative collective founded in 2011 that unites independent businesses under a philosophy of total operational freedom and collaborative innovation rather than traditional holding structures. Headquartered in Portugal, the organization leverages synergies among its diverse portfolio to deliver exceptional results across global markets while maintaining individual company autonomy.

• Industries: The group operates within creativity, communication, sports management, branding, market intelligence, guerrilla marketing, social media, and brand activation sectors.
• Locations: Operations span more than 10 countries outside Portugal, with specific teams established in Brazil and Europe to serve Latin American and European clients.
• History: Originally a holding company managing ventures like Stuntsoccer and Mustard, the group restructured in recent years into a collective of five main companies including Torke and Zooma Inc.

The organization continues to expand its network by inviting external partners who share a commitment to creative difference and business collaboration.