B16: Creative Brand Makers

B16 is a Portuguese creative brand maker that crafts cause-specific strategies by adapting Japanese Bushido principles into its operational code. The company emphasizes listening with sincere attention and using disruption to guide imagination while fighting for meaningful change in the world.

• Values: B16 defines its culture through eight Bushido concepts including Loyalty, Resilience, Dedication, Empathy, Ambition, Respect, Courage, and Integrity.
• Approach: The firm believes content is a cause to fight for rather than a disposable asset created and abandoned.
• Mission: Their goal is to provide the specific change clients wish to see in the world using their team, tools, and experience.

The organization operates as a contemporary clan where discipline is tested and experience is shared among members.